Turning managers into business maestros


“What CEO doesn’t wish his team could function like a well-rehearsed orchestra? To learn how managers can make such music, companies hire Slovenia-born concert violinist Miha Pogačnik. For a song (O.K., for $16,000 a day), Pogačnik, based in Hamburg, teaches executives at companies such as Oracle how musical compositions are organized and ways to apply those principles to business.

Last year he spoke, and played, at Northwestern’s Kellogg School of Management. Recently he had European Union environment ministers sit with members of an orchestra in Ljubljana (Slovenia’s capital) as they played to experience how leaders relate to teams. Such exposure “builds up almost new organs of perception” in executives, claims Pogačnik, who will also arrange for a CEO to wield the baton.”

Article by Jack Ewing